Article: 10 Do’s And Don’ts For Building A Purpose-Culture

WHY SOME COMPANIES HAVE IT AND OTHERS DON’T

Most of today’s leaders got the memo: building a purpose-culture isn’t only good business – it’s necessary to attract younger talent and thrive in the future.

While many companies attempt to create a more purpose-driven culture, most of them fail. McKinsey Quarterly states that a playbook for building a purpose-culture is only just emerging.

After working with organizations from one to 100.000 people on five continents, here are ten fundamental elements for making a purpose-culture work. READ MORE